Insights

Grow on numbers you can trust.

Short guides for owners of restaurants and cloud kitchens: where the money goes, what to look at each month, and how to turn it into growth.

• Profit and loss · 2 min readWhat is EBITDA for a restaurant, and why should you track it?EBITDA in plain words for restaurant owners: what it counts, what it leaves out, and why it is the clearest way to compare branches and months.Read →
• Cloud kitchens · 2 min readWhich brand in your cloud kitchen actually makes money?Several brands from one kitchen can hide a brand that sells well and earns little. How to see what each brand really makes, and what to do about it.Read →
• Pricing · 2 min readShould your prices be higher on delivery apps?Many restaurants charge more on delivery apps than in the dining room. How to decide, channel by channel, from your own numbers instead of by feel.Read →
• Costs · 2 min readHow do you work out your restaurant's food cost?Food cost in plain words: what to count, how to compare it with sales, and how to keep it honest when you sell through dine-in and delivery apps.Read →
• Growth · 2 min readSales are up. Why isn't profit?Why a restaurant can sell more every month and keep less, how to spot it early, and the three moves that turn sales growth back into profit growth.Read →
• Delivery platforms · 2 min readWhat each delivery platform really costs youCommission is only part of it. Fees, VAT on fees, funded discounts and the base the rate is charged on: how to see the true cost of each platform.Read →
• Monthly routine · 2 min readThe numbers to check every month to grow your restaurantA short monthly routine for restaurant owners: the figures that show where profit comes from, and how to act on them to grow.Read →